It’s Google’s world and we’re all just living in it.
From individuals to major corporate organizations to government bodies, everyone relies on Google in some way or another. This wasn’t always the case, obviously, but since the advent of the Internet, and certainly over the last few years, companies like Google have taken over more and more of our shared digital infrastructure.
Now, Google is unchallenged in the world of search, which means the tech company can change the way businesses advertise as well as how they are searched, found, and selected online. And change they most certainly do.
Google changes its search engine algorithm around 500 to 600 times a year. According to Search Engine Journal, Google makes at least some kind of significant change about once a day.
“We have three updates a day [on] average,” confirmed Gary Illyes of Google recently. “I think it’s pretty safe to assume there was one recently…”
So it seems that Google changed its algorithm yet again in early March, and the entire online industry will be searching themselves to try and figure out what exactly changed, how to capitalize on these changes, and how to do so before the possibility of yet another update, presumably sometime tomorrow.
The Washington Post reports that although Google hasn’t officially announced a big change this March, the majority of the SEO community believes it certainly did happen.
“Many of the automated tracking tools currently show significant volatility and fluctuations, which is an indicator of an update,” said Barry Schwartz of Search Engine Land. “Plus, with all the industry chatter, and with webmasters both complaining about ranking declines and rejoicing about ranking increases, it’s likely that there was a Google update.”
Likely, indeed. Although, as is typical after a major algorithm change, so far the search engine is playing coy.