McDonald’s is slowly but surely entering the world of technology, and if everything goes as planned, the Golden Arches will be available to hungry Americans with just a click of a button.
Last week, the fast food giant started experimenting with mobile ordering and payment in some of their California stores. Right now, 29 stores in Monterey and Salinas, California are trying out this new method of mobile ordering as a way to iron out any kinks before the nationwide rollout later this year.
By the end of 2017, McDonald’s plans to have this technology accessible in 14,000 of its U.S. restaurants and about 6,000 others in Canada, France, the U.K., Germany, Australia, and China.
Currently, the McDonald’s app allows customers to browse their menu and nutrition information, find nearby locations, see local deals, and have access to different coupons for each restaurant location. But in the near future, the idea is to allow customers to place orders for pickup and pay all in the comfort of the same app.
However, McDonald’s is hopeful that their new technology will put other fast food restaurants to shame. In order to guarantee the food is hot and fresh by the time of pickup, the app uses geofencing technology that lets the store track the customer’s location so the food is only prepared when the customer is nearing the store. Plus, mobile ordering is guaranteed to benefit those with large orders. When customers order large items through the drive thru it can take up to 50 to 100 seconds to receive the meal. Mobile ordering, on the other hand, will bring the average time waiting per order to 10-15 seconds.
So what about those who don’t live in California? Don’t worry, mobile ordering isn’t the only piece of good news released by McDonald’s. There have been improvements on the iconic McFlurry.
While there are about 1.5 billion gallons of ice cream and similar desserts produced nationwide every year, nothing beats the swirly decadence of a McDonald McFlurry. However, the seemingly always out-of-order McFlurry machines have caused a bone of contention to those customers who want a frozen treat once in a while. McDonald’s has heard the complaints and is setting up for a nationwide rollout of brand new machines within the next few months.
So hypothetically, by the end of the year, McDonald’s fans will be able to order their McFlurrys online without any problems. Is this a dream come true?